Found this on the interweb today.
It is a cool way to create a hybrid print/online experience for Axa customers in Belgium. Nice to still see a place for print!
What is doesn't say is you actual had to enter the web address to get to the video..but still.
It raises some interesting ideas about how magazines and smartphones could interact in the future. Cool.
Thanks to Aden at Digital Buzz Blog for putting me on to this...
Nick
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