A great book!

I have been reading Revolutionize Your Customer Experience by Colin Shaw.

There are lots of great bits, but I really liked this passage.

".....the BBC survey of 20,000 poeple, which asked people what they wanted to do before they died. Here is the Top 20:

The ultimate wish list:

1. Swim with Dolphins
2. Dive on the Great Barrier Reef
3. Fly on Concorde
4. Whale watching
5. Dive with sharks
6. Skydiving
7. Fly in a hot air balloon
8. Fly in a fighter jet
9. Go on safari
10. See the Northern Lights
11. Walk the Inca Trail
12. Climb the Sydney Harbour Bridge
13. Visit a paradise island
14. Drive a Formula One racing car
15. Go whitewater rafting
16. Walk the Great Wall of China
17. Bungee Jumping
18. Ride the Rocky Mountaineer train
19. Drive along Route 66
20. Fly in a helicopter over the Grand Canyon

They are all about having experiences - not about owning products."

Thanks Colin...

QB.